---
title: How to perform A/B testing on Ads in WordPress
description: "Contents [Toggle](#) - [What is AB Testing?](#What_is_AB_Testing) - [How to add AB Testing](#How_to_add_AB_Testing) - [AB Testing setup and output](#AB_Testing_setup_and_output) ### What is AB Testing? In A/B testing we are just taking one AD and selecting multiple positions for it. AD…"
url: "https://wpquads.com/documentation/how-to-add-ab-testing/"
updated: "2022-12-28"
category: How To
---

# How to perform A/B testing on Ads in WordPress

Contents

 [Toggle](#)

- [What is AB Testing?](#What_is_AB_Testing)
- [How to add AB Testing](#How_to_add_AB_Testing)
- [AB Testing setup and output](#AB_Testing_setup_and_output)

### What is AB Testing?

In A/B testing we are just taking one AD and selecting multiple positions for it.
 AD will load at one position at a time and will change position on simultaneous page loads .
 This is done to see which position has probability of getting max clicks.

### **How to add AB Testing**

To Enable **AB Testing** and Setup please follow the below steps.

**Step 1:** For the **AB Testing** feature you need to install **WP-Quads pro version.**

**Step 2:** To enable the **AB Testing**  Simply navigate to the **WordPress Dashboard** -> **WP-Quads** -> **Settings** -> **Feature -> Enable the **AB Testing**.**

[![](https://wpquads.com/wp-content/uploads/2022/11/photo_2022-11-03_11-45-23.jpg)](https://wpquads.com/?attachment_id=89820)

**Step 3:** To setup **AB Testing** Please create a new ad, simply navigate to **WordPress Dashboard** -> **WP-Quads ->Just click on Create Ad**

[![](https://wpquads.com/wp-content/uploads/2022/11/photo_2022-11-03_12-00-58.jpg)](https://wpquads.com/documentation/how-to-unable-ab-testing/photo_2022-11-03_12-00-58/)

**Step 4: **Click on **AB Testing**

[![](https://wpquads.com/wp-content/uploads/2022/11/photo_2022-11-03_12-07-07.jpg)](https://wpquads.com/documentation/how-to-unable-ab-testing/photo_2022-11-03_12-07-07/)

**Step 5:**Please select the ad that you want to display, and make any necessary layout changes.

[![](https://wpquads.com/wp-content/uploads/2022/11/photo_2022-11-03_12-10-04.jpg)](https://wpquads.com/documentation/how-to-unable-ab-testing/photo_2022-11-03_12-10-04/)

**Step 6: **Choose the locations where you want the ad to appear.

[![](https://wpquads.com/wp-content/uploads/2022/11/photo_2022-11-03_12-12-07.jpg)](https://wpquads.com/documentation/how-to-unable-ab-testing/photo_2022-11-03_12-12-07/)

Once you’ve completed the preceding steps, the only thing left is to click the publish button, and your ad will go live.

### **AB Testing setup and output**

 [https://wpquads.com/wp-content/uploads/2022/11/screencast-2022-12-14-16-29-09_VTVI9Aeo.webm](https://wpquads.com/wp-content/uploads/2022/11/screencast-2022-12-14-16-29-09_VTVI9Aeo.webm)

If it is not working or facing any issues please contact our technical team.