---
title: What is Ad Blindness and How to enable Ad Blindness on WordPress
description: "What is Ad Blindness? **Ad blindness**, also known as **banner blindness**. **Banner blindness** is a web usability phenomenon in which website visitors consciously or unconsciously ignore banner-like information. Generally, users ignore banner ads and simply scroll past them, but when…"
url: "https://wpquads.com/documentation/how-to-enable-ad-blindness-2/"
updated: "2022-11-30"
category: How To
---

# What is Ad Blindness and How to enable Ad Blindness on WordPress

What is Ad Blindness?

**Ad blindness**, also known as **banner blindness**.

**Banner blindness** is a web usability phenomenon in which website visitors consciously or unconsciously ignore banner-like information.

Generally, users ignore banner ads and simply scroll past them, but when we use this type of ad, the ad appears more like content

 

To Enable **Ad Blindness** and Setup please follow the below steps.

**Step 1:** For the **Ad Blindness** feature you need to install **WP-Quads pro version.**

**Step 2:** To enable the **Ad Blindness**  Simply navigate to the **WordPress Dashboard** -> **WP-Quads** -> **Settings** -> **Feature -> Enable the Ad Blindness option.
 ![](https://wpquads.com/wp-content/uploads/2022/07/adblindness.png)**

 

**Step 3:** To setup **Ad Blindness** Please create a new ad, simply navigate to **WordPress Dashboard** -> **WP-Quads ->Just click on Create Ad
 ![](https://wpquads.com/wp-content/uploads/2022/07/ad-blindness1.png)**

 

**Step 4:**Click on **Ad Blindness
 ![](https://wpquads.com/wp-content/uploads/2022/07/adblindness2.png)**

 

**Step 5:**Please select the ad that you want to display, and make any necessary layout changes.**![](https://wpquads.com/wp-content/uploads/2022/07/adblindness3.png)**

 

**Step 6:**Choose the locations where you want the ad to appear.
 ![](https://wpquads.com/wp-content/uploads/2022/07/ad-blindness5.png)

 

Once you've completed the preceding steps, the only thing left is to click the publish button, and your ad will go live as you can see below.

![](https://wpquads.com/wp-content/uploads/2022/09/Screenshot-7.png)

 

Here is the OutPut -:

![](https://wpquads.com/wp-content/uploads/2022/09/Screenshot-6-1024x469.png)

 

If it is not working or facing any issues please contact our technical team.