Introducing the new AdSense Auto ads

If you’re looking for a way to increase your revenue potential and save time, there is a new AdSense format called AdSense Auto ads.

It’s bringing the power of machine learning to AdSense Auto ads – a new way to place ads automatically on your site. Auto ads balance revenue and user experience by delivering the right ad at the right time to your visitors.

Try Auto ads

You can use Auto ads independently or with your existing Google ads. Google scans the pages on your site, finds potential ad placements, and shows new ads when they’re likely to perform well and provide a good user experience.

How does it work?

AdSense Auto ads use the same ad code as your Page-level ads. There’s no need to retag your pages. Simply visit your Auto ads page and choose the formats you want to appear on your pages. Remember to tag any new pages where you want to use Auto ads.

Auto ads Advantages:

  • Are easy to use: With Auto ads you only need to place the same piece of ad code on each of your pages once. Google will then take care of the rest.
  • Make smart choices on your behalf: AdSense will only show Auto ads when they’re likely to perform well and provide a good user experience.
  • Can increase your overall revenue: Auto ads work on their own or alongside your existing Google ads. If your site has more potential placements for monetization Auto ads will detect them.
  • Auto ads Disadvantages:

    Compared to regular AdSense text & display ads, AdSense Auto ads are totally out of your own control.
    You can not decide where ads are shown or not. So it might happen that ads are appearing beside content or on content pages where you do not want your customers to see any ads.


If you are looking for a fire and forget solution and if you do not care where on your website ads are loaded, the AdSense Auto ads could be a try for you.

If you are a professional advertiser who wants to have full control over the ads and where they are placed you better stick to the regular text & display ads.