Monetization Best Practices for AMP Sites

If you are using WP QUADS for an AMP site there are a few best practices you can follow to get the best monetization results:

  • Tip #1: Make a unique ad unit for AMP page
    This would ease ad performance review & optimization
  • Tip #2: Content before ad
    Because the content is very loaded very fast on AMP pages and ads are loaded slightly sloweer you need to avoid that the user is seeing and potentially scrolling the content before the ad is loaded.
    Hence, best advice is to add the ad below the fold so while the user is reading the content, the ad is already loaded completely. This makes sure that the content is loaded when user is scrolling down the content.
  • Tip #3: Recommended ad sizes
    If possible use fixed ad sizes. Well working ad sizes on AMP pages are
    Medium rectangle 300 x 250 and large rectangle 336 x 280
    Second well working ad sizes are 320 x 50 and 320 x 100

    For non-fixes ad sizes:

    • Define the aspect ratio
    • Multi sizes

Source: Google AdSense On Air – Introduction to AMP