The best AdSense ad sizes and locations and how to increase revenue

These are one of the most important factors involved in getting low or high CTR.

  • Try to put AdSense ads around your content and above the fold.
  • Above-the-fold ads perform far better than below-the-fold ads
  • Match the colors of the ads to your site colors

Bloggers are often ignoring link-based ads. Link-based ads are different from banner ads, and they don’t decrease the CTR of main ads if optimized properly. I usually prefer to keep these types of ads on the header navbar.
When you are designing a website for Adsense income, you should generate a heatmap of your site to get know where your visitors are clicking most often. Create ads in near of these click hotspots.

The best performing ad units:

Best AdSense sizes and locations

  • 336 * 280 Large Rectangle
  • 300*250 Medium Rectangle
  • 728*90 Leaderboard
  • 160*600 Wide Skyscrapper

You find more effective AdSense banner sizes and their explanations here: