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What is Transparency & Consent Framework (TCF) v2.0 and How to use it?

The IAB Europe Transparency and Consent Framework (TCF) is the only GDPR consent solution built by the industry for the industry, creating a true industry-standard approach. 1 was launched after an extensive industry consultation with IAB Europe and IAB Tech Lab members and the broader digital advertising industry.

What is TCF v2.0? #

The launch of TCF version 2.0 currently creates some publicity because it is the first one taken seriously by the advertising industry. Publishers ignoring it might end up with significantly less revenue than before.

If you are a company based in the European Union, then you need to ask any user for their consent, regardless of their location. Companies outside the EU need to ask any visitor from the EU for their permission to track their data.

As a publisher outside the EU, you would need to actively block traffic from the European Union if you don’t want to deal with their data privacy laws.

Many premium ad networks and ad technology companies already block traffic without the necessary consent. These networks prepared their publishers and often integrated a CMP automatically through their ad tags. I have heard from many of our partners and larger publishers that this is working well.

How to implement TCF 2.0 #

To implement TCF 2.0 it requires the Quantcast Choice plugin.

To make it easy, we have created a TCF v2.0 setup demo video also

You will find this option in the WordPress Dashboard ->Navigate to WP QUADS Panel -> Settings -> Features-> Enable “TCF v2.0 integration” option. Click on the “Save Setting” button like below the screenshot.

The Output of the TCF v2.0 #

That’s it for this tutorial!

We hope it helped you. If you have any feedback or questions or do you want us to create compatibility for any other Ad company which isn’t listed in our plugin then you can request us we will surely implement it as soon as possible.

Just contact us here and we are always available for you.

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